Global Diversity and Sports

The Global Sports Industry is at the intersection of entertainment value, international competition and national pride. The industry continues to grow rapidly with major global competitions such as the Olympics, the World Cup of Soccer and the World Cup of Rugby attracting the top three audiences, with multiple billions of globally diverse viewers. With the rise of globalization in talent, marketing, events and sponsorships, the role of diversity is a major driver of change in the Sports industry. Integration of Latino talent into professional baseball and the emergence of European and Asian talent in professional basketball have changed the nature of those professional sports. Learn about how diversity is the new heart of the business of sports, and find out which innovations will drive the growth of this critical global industry.